Evaluation question 3

QUESTION 3

What have you learned from your audience feedback?

From the focus group we did at the end of production we learned that our focus group did not think that our digipak fitted very well with our music video because the colours did not seem to match. In our digipak we used a lot of grey but in our music that you use a lot of bright colours, after hearing this we have decided to go back and change our digipak so there is bright and fits better with a video. Another negative that we learn from the focus group is that there are one or two shots in our video that did not seem to give anything to the overall once again after hearing this we decided to take these shots out and replaced with more meaningful shots the two shots that they did not agree with are, one of Sam pulling a funny face they did not like this shot because it broke the image we had built up of Sam being a gangster bit of a lad. The second shot that the feedback from the focus group said that they did not like was one of the last shots of when Sam is meant to be very drunk the sure it is of some jumping around in the field with his arms flapping with the church in the background looking very happy to focus group said the shot does not fit because in this part of the music video is meant to be portraying Sam to be upset as he's been let down by Lucy who has ignored him for a “white shirted man”.

On the positive side the audience feedback we got in general from music video was very very good something that was also good is that the audience were still laughing at the part in our music video that were meant to be funny our music video after seeing it tree four times also they were very complimentary of our choice of actors for this music video and agreed with us and the fact that Sam and Lacy fit the roles that they were casted for perfectly. They also said that we do a very good job of selling the identity of my main character as there were some very nice close-up shots of Sam's face.

In the future things that we can improve on from comments made by teachers during lessons is to have a more structured storyboard from the start as this led to a few problems in editing stages of a music video. Also from comments made in the focus group at the end I think we need to take more time care and attention in the design of the digipak in the future.