Evaluation question 2

QUESTION 2

How effective is the combination of your main product and ancillary texts?

A house style when designing many pieces of media to sell one product is very important because it lets the audience know straightaway what they are looking at. If the audience sees an advert street or in a shop window they can instantly identify this advert with a product is very beneficial to the people who tried to sell the product because if the owners like the look of the advert they can go and find the product without much difficulty which subsequently will increase the sales of the product.
 Another reason why hostile is very important is it makes things look much more professional for example issues looking at a music video advert in one font and colour and design and the digipak was in a different font colour and design it would look unprofessional, it would look as if the products have been rushed in the production and not properly thought through this gives a bad impression to the audience.
 A third reason why house style is very important is that if you have an advert and each pack is completely different to the song you are trying to sell it will give the buyer a false impression of what you're trying to sell for example, if the advert and digipak user graffiti style of text this would give the impression of urban music but then if the song it was trying to sell was classical it would not fit this gives a false impression to the audience.


So when designing did you digipak an advert we had to take into consideration the type of music we all trying to sell. In our case genre music is British urban, so our digipak and advert had to appeal to our target audience which are people between the age of 16 and 35 in a social demographic group of D, E. We believe this is our target audience because Mr music is aimed at a working-class group of people also believe it's quite a young adults type of music with the reference it makes to going out on the “Pull”. We also had to take into consideration trying to sell you against your main singer Sam Dempstar so on the front cover of our digipak we have a picture of Lucy and in the background on a bridge behind her Sam staring at her. Lucy is faded out of focus and Sam is in focus so draws your eye to Sam. On the next page there is a mid-range shot of Sam and on the next page over there is a mid-range of Lucy Sam comes for Lucy, in this case because Sam is the artist that we are trying to sell. Another reason for this is that study show that our eye is drawn to the right side of a two-page spread before we look at the left side.


We took pictures for our Digipak with the same camera reused in uneasy video for the stop frame animation “a Nikon on SLR camera” we did this because we wanted it to fit in with our music video in keeping with the house style.


 After designing Digipak we went on to design our advert we use the same colour base for advert as we did with Digipak we did this so we had a bit more of a house style so the audience can instantly recognise who the advert is for also be used the same kind of font in both pieces of media and a picture that we have in our music video so there is more recognisable the picture itself is of Sam Dempster so once again we are trying to sell his identity to the public to promote sales.