directors

the first half of the music video Sam is portrays as someone who is obsessing over and stalking the female character in this music video played by Lucy's this is shown by Sam staring at a picture of Lucy in the first few shots of the video then continues to be a trait throughout the video. The first 38 seconds of this video is a montage of Sam we do this because it lets you straightaway identify with the character, so that you understand he's a bit of a lad this helps set the mood for the rest of the video. We portray Sam a bit of a lad because this conforms with the general convention of our chosen genre.

Chip shop seen the video is nice because it shows that staring at Lucy, and Lucy idly looking back at him when Sam sees this he starts daydreaming about him Sitting on the swings of Lucy at this point he loses place queue.

It then cuts to a shots of Sam standing behind and around Lucy looking over her shoulder singing the chorus. It then has a shot of Lucy saying are you smoking crack or something. This is a big turning point in the song because after this there are lots more shots that show Sam stalking Lucy for example Sam picking up Lucys cash machine receipt. This shows a big switch of power from your normal music video because Lucy has the power Sam is to be shown as helpless. After this there is a montage of Sam looking upset and drinking