Music videos can often be categorised into different types, whether it is performance based, a narrative video or a comedy. Often the genre of the music depends on what category the video falls into.
Performance based videos are where the main content is of the artist performing the song; some sort of performance aspect is included in most videos, usually combined with a narrative. A variety of shots and angles can be used in such a performance to provide it with some diversity and interest, a range of locations, costume and performance styles can also be used to create interest. This category of video is most commonly used in rock videos, but as previously stated it is usually used in most videos of most genres.
A narrative video is one where the main focus of the video is a story designed to accompany and often represent the song, it will tell a story that is in some way related to the song. This category is particularly effective in engaging the audience because it makes them want to know what is going to happen to the characters, as opposed to just watching the artist performing which is usually not as effective. Most genres use this category because it can be applied to just about any song, but it is most commonly used in ‘pop’ music videos.
Another category that is used in music videos is that of comedy, where interest is created through the use of humour in the video. This is an effective way of engaging the audience because it satisfies their need for entertainment. It is most commonly used in ‘pop-rock’ videos but can also be used for certain hip-hop songs, such as Eminem.
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