Andrew Goodwin
Andrew Goodwin believes that there are various conventions to music videos that must be taken into account, for instance there is a link between the music and lyrics and the visuals. So what is being sung in the song will usually be reflected in what is being shown, similarly there will also be a link between the music and the video so if the song is upbeat and happy then the video will be quite bright. He also argues that there will be lots of close-ups and focus on the artist, this is because they would be the symbol of the song and the main attraction, this is a demand from the record label.
This will be applied to our music video for The Streets’ Fit But You Know It because there will probably be a main character who will be the focus of the video and provide many opportunities for close-ups. It is also a rather upbeat song so the video is likely to be quite bright and quick, reflecting the style of the music. In addition, the song is quite narrative so it would easy to relate the lyrics to the visuals.
Laura Mulvey
According to Laura Mulvey’s Male Gaze theory the video would take the perspective of the man over the woman, so the audience would see the situation through the eyes of a man. She also believes that women are always depicted as either a 'virgin’ or ‘whore’ type character.
This will definitely apply to our music video because the song is clearly from the perspective of a man who is looking at a woman. it is very unlikely that there would be any perspective of the woman shown in the video. It is probable that women in the video will be represented as the ‘whore’ character.
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